The Metropolitan Opera Guild

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Behind the Golden Curtain: Arts and Artisans at the Met: Promoting Opera in the 21st Century

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Thursday, March 23, 2017 6:00 PM

Presented by Stuart Holt
Duration: 1 hour
Part of the Behind the Golden Curtain: Arts and Artisans at the Met series

In this series of conversations, the Guild’s Director of School Programs and Community Engagement, Stuart Holt, joins Metropolitan Opera musicians, artisans, and administrators for an inside look at the workings of one of the world’s major performing arts institutions.

The social and cultural landscape is changing quickly, and the art of promoting opera performances must evolve along with it. Members of the Met’s Marketing and Communication departments, together with a special guest singer, will talk about the challenges of bringing opera into the digital age. Learn about changing models of ticket buying, social media engagement with artists, creating new benefits for audiences, and more.

If you would like to purchase the entire Behind the Golden Curtain course, please click here or visit the "Courses" tab on the Lectures and More page.

Please note that Student pricing is available to full-time students with valid identification.

This session will be held in the Opera Learning Center, located on the 6th Floor of the Samuel B. and David Rose Building at Lincoln Center, 65th Street between Broadway and Amsterdam Avenue. For questions, please call the LCE Ticket Line at 212-769-7028, Monday–Friday 10am–4pm.

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February 2018>
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